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Watch the White Rainbow video here
Watch the White Wine Rainbow video here
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Product Overview: The New White Wine Rainbow
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Product Overview: Sensorial Collection
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Brand Protection and Security
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Case Study: Banknote Wine
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Case Study: Canard-Duchene

Wine and Spirits

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Sophisticated Visual Communication
Wine and spirit brands encompass an extensive range of design approaches. Avery Dennison has the experience needed to work closely with label designers, making sure you have the platform and production choices that can enhance and visually impact your brand image. Our label collection includes a range of traditional, contemporary and specialty   papers and films. Whether textured, natural labels that evoke an earth-friendly approach or sleek, foil labels that speak to style-minded consumers, Avery Dennison has the right label material to express your unique brand story.

Rich, textured papers
Our textured labels represent the best in traditional wine labeling and presentation. Knowledgeable consumers and restaurant diners alike will respond to the brand. Textured facestocks convey heritage and classic design—attributes associated with high-quality products. If you are seeking to project a traditional brand image for spirits, château-bottled wines, and red wines in particular, this range includes all of the options you might need. Fine white wines, sparkling wines and liqueurs are also prime candidates.

Contemporary options

Contemporary labels using metalized foils and iridescent films help you design labels with a thoroughly modern character, with potential to express the extravagant and colorful. Attention-grabbing labels and printing techniques are perfect for ultra-clear labels on white spirits such as vodka, or when targeting wine enthusiasts. 
Sustainable, elegant papers

For distillers and winemakers who want to reflect nature, papers convey a natural style and a clean, elegant appearance. These labels are ideally suited to reflecting the philosophy of vineyards that choose to grow wine organically, or with wines developed to appeal specifically to consumers who value nature.  Many different wines are candidates for this range, and environmentally friendly materials are available if required.