ClearIntent™ Portfolio Standards 

The Avery Dennison ClearIntent Portfolio of products offer meaningful improvements in sustainability over other Avery Dennison products.  Choosing Avery Dennison ClearIntent Portfolio products can help printers, packagers, and brand owners move toward their own sustainability goals.

For a product to qualify for the Avery Dennison ClearIntent Portfolio, at least one of the product components must meet at least one of the three sustainability standards:

  • Responsible Sourcing:  a specific  amount of the content is verified to come from sustainably sourced materials;
  • Reduction of Materials:  offers comparable or superior performance using less materials; or
  • Recycle:  a specific amount of the content is recyclable, made of recycled content, or enables recycling.

Avery Dennison applies concrete, measurable criteria to ensure that products meet these standards.  This makes it easier for our customers to be assured that they are selecting the best Avery Dennison products to help our planet and the environment.