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Home and Personal Care

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Bringing Packaging To Life Around the World

It takes more than looks to succeed in the home and personal care markets. The constant introduction of new products, expanded categories and revamped designs create a need to stand out on the shelf and reinforce the brand message. For many brands a premium presence is essential.

For others, unique container shapes, identifiable colors and eye-catching graphics are what most influence purchasing decisions. Avery Dennison works closely with both converters and brand owners to create label and packaging solutions that can achieve true product differentiation—and a meaningful competitive advantage.

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