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Packaging in glass

Packaging in glass

Many of the marketing benefits of rigid plastic packaging apply to glass, but transparency can be even higher and a glass container can help to create a traditional product feel. Of course glass also remains an excellent choice for products with longer shelf lives.

The highest standards of design can be achieved using self-adhesive materials, including the all-important ‘no-label’ look. A well executed glass bottle or jar can put your consumers in touch with your product values by allowing them to see very clearly exactly what they are buying. Many consumers prefer glass for other reasons too, including health issues (for example with baby foods) and environmental concerns (such as ease of recycling).

For sauces, dressings, spreads, oils, condiments, spices, yogurt and far more, labels for glass can deliver exceptional shelf appeal. Avery Dennison has the expertise and product range needed to help you to make the most of your glass-packaged lines. Aside from the quality perceived by the customer, the use of self-adhesive labels also allows you to innovate far more easily, including short-run test marketing and special promotions. And production is far easier because wet glue processes are no longer necessary.