Direct Food

Direct food labelling

Direct labelling of food is expanding as demand grows for convenient product identification and point-of-sale brand awareness. Direct food labelling technology means that all areas of the retail trade are now able to achieve effective branding, including those selling low-value single items such as individual fruits. At the checkout the benefits are significant too – with time savings made possible using bar code labels.

Direct food labelling is also important in the wholesale sector, where traceability legislation on beef products requires field-to-plate identification. Labels are more suitable for this application than metal staples, with no risk of dangerous metal inclusions.

Food-safe adhesives from Avery Dennison guarantee the simple, cost-effective and safe labelling you need for any direct labelling application – from single vegetable or fruit labels through to sausages, cheeses, whole carcasses and even baked goods such as bread.