Fighting counterfeiting: a French wine success story

Fiber Tracker security label

Vignerons indépendants de France (VIF)

Vignerons indépendants de France (VIF), comprising 32 federations and 7,000 wine growers, has shown how both larger and smaller producers can access outstanding brand protection, with no capital costs. Independent wine growers account for 51% of total French wine volume, and VIF chose to work with its label converter Autajon, with support from Avery Dennison, to create a labelling solution that overcomes the growing threat from counterfeiting.



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