High clarity, high efficiency labelling for Nivea

High clarity, high efficiency labelling for Nivea
Nivea

Few markets are as competitive, or depend so much on shelf impact, as the body care market. The Nivea brand is one of the market leaders, and regular updates to packaging are an important part of retaining a prime position. Such product updates often involve artwork changes, but for this project the goal was to successfully launch a new and unique container shape alongside new label designs.

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