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Food

Importing Good Ideas from Unexpected Places

Casestudy-Food-ClubHouseHIREZ-700x220-092512

McCormick Canada
McCormick Canada Inc.’s Club House brand wanted to include recipes on its “One Step Seasoning” label. However, legal mandates required all recipes and nutritional information to be bilingual. Avery Dennison leveraged its experience with peel-back pharmaceutical labels—which are seldom used on food products—and created a solution to meet the company’s sales and branding objectives. The expanded labels and recipes have led to exceptional consumer reaction.

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