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Avery Dennison® Wash-Off Label Portfolio Brochure
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Beer

Avery Dennison® Wash-Off Label Portfolio

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The self-adhesive label with greater sustainability and shelf appeal

Avery Dennison Wash-Off label materials help brand owners reduce the environmental impact of their products by maximising recycling opportunities. Due to innovative constructions combined with unique adhesive technologies, Wash-Off labels detach easily in a conventional washer during glass and PET bottle recycling processes. The portfolio provides a sustainable alternative for any existing labelling solution.

The Wash-Off facestock contains two film layers that expand at different rates in a hot washer. This makes the label curl for easy removal. Both the adhesive and the inks remain on the label, which means that water contamination in the washer is reduced – and fewer water changes mean higher productivity.

In addition, the portfolio is developed for “no-label look” decoration of beer bottles, Wash-Off labels enhance the brand image and support complex label shapes. They can be used for body and/or neck labelling for containers of different shapes and sizes.

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