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White Paper: Cleaner Design Moves Cleaning Products

Prime Film Portfolio

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When Getting More from Your Label Material is Your Prime Objective

From household and personal care to food and pharmaceutical applications, Avery Dennison’s Prime Film Portfolio is engineered to deliver optimal performance that grabs shoppers. Falling into two major product categories – Squeezable/Conformable Film and Rigid Film – our Prime Films offer a range of performance benefits, including exceptional conformability and superb clarity as well as outstanding adhesion and balanced release properties.

The Prime Film Portfolio features Avery Dennison’s new semi-conformable Global MDO constructions. These constructions offer enhanced product shelf appeal and performance while producing 40% solid waste and requiring 37% less energy during manufacturing.

Avery Dennison has recently introduced a new Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films, anchored by the new, proprietary S7000 adhesive that delivers excellent clarity, conformability for container squeeze, and dispensing stiffness for high-speed converting and dispensing.

The portfolio consists of clear, white and metalized facestocks on PET liners. In particular, the new semi-conformable Global MDO constructions enhance product shelf appeal and perform without wrinkles or peeling on many squeezable containers while producing 40 percent less solid waste and requiring 37 percent less energy.

For more rigid containers, new BOPP products have been designed with S7000 to offer excellent performance in both converting and dispensing even as materials become thinner. The S7000 adhesive delivers 50 percent less ooze and best-in-class wet-out performance across the entire portfolio.

Environmental Impact

The Prime Film Portfolio provides significant improvements in sustainable impact compared to similar films.  When compared to the annual production of PE 85 using Avery Dennison™ GreenPrint, a life cycle assessment tool, Global MDO saves:


•    6,943 barrels of oil
•    1,225 trees
•    378,792 gallons or 3 households worth of annual water use
•    14,837,041 kWh or 1,275 households worth of annual electricity use
•    3,444 tons of CO2 or emissions from 675 cars
•    1,559 tons of solid waste or 690 households worth of annual waste

These improvements are driven by 31% less material weight and the use of a thinner PET liner.

Find out more about specific prime films in our Product Finder.