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Research and Development Centers

Our Story

The Story of Our History

LPM Our Story

The Avery Dennison story begins in 1935, with just a few spare parts, one very bright idea and a $100 loan. Ray Stanton (“Stan”) Avery, a struggling clerk in Los Angeles, invented a smarter way for stores to price their products, then went on to pioneer the labeling industry.

With a few simple materials—primarily used machine parts and a saber saw—Stan created and patented the first self-adhesive, die-cut labeling machine. His practical genius would ultimately yield eighteen patents and establish Avery Adhesives as the company that transformed how brands and businesses deliver information. In 1990, Avery International merged with Dennison Manufacturing to become Avery Dennison.

Today, we at Avery Dennison’s Label and Packaging Materials division (LPM) manufacture and market products under the well-known Fasson® brand name, which includes pressure-sensitive and non-adhesive coated papers, films and foils. LPM products are widely used in brand identity, bar-code labeling systems, product identification and other applications by label converters and consumer product companies.

Ray Stanton, founder of Avery Dennison


  • First die-cutting method, in-line machinery and rotary die for self-adhesive labels
  • First synthetic-based pressure-sensitive adhesive and quick release coating for self-adhesive products
  • First systematic approach to label identification and pricing
  • First manual dispenser for self-adhesive labels



  • First non-removable pressure-sensitive adhesive
  • Commercialized Crack-N Peel® labels with a breakaway liner for easy removal
  • First method to successfully anchor ink to new film and foil surfaces



  • Avery Dennison pressure-sensitive materials used in the production of the first U.S. peel-and-stick postage stamp for the U.S. Postal Service
  • Ultraviolet and electron beam radiation curing and new heat transfer system for drying adhesive and silicone-coated materials
  • First repositionable, refastenable diaper closure tapes



  • Fasson introduces Ultraliner® material, a rugged plastic liner which allows pressure-sensitive products to run at higher printing and application speeds
  • First ultra-high adhesion products utilizing new radiation-cured technology
  • First print-your-own label and software compatible templates
  • “No-label” look pressure-sensitive label material



  • Functional labels with resealability and valve functionality
  • First content-insensitive RFID label
  • Recyclable beverage label
  • First pressure-sensitive postage stamp for vending through automated teller machines
  • First environmentally friendly, solvent-free plant in China



  • New heat transfer label technology for garments
  • Fasson Luminescent film developed and commercialized in Korea
  • Avery Graphics creates Easy Apply film, an overlaminate that makes the wrap look like paint, for vehicle graphics
  • Customizable Avery Signature binders introduced
  • Clean Edge Business Cards with non-perforated edges created