Avery Dennison Rapid-Roll Opens Tea Industry For Narrow Web Converters

Oegstgeest, The Netherlands — August 5, 2014 — With the rising global demand for tea and the launch of more specialist teas, producers are looking for converters who are able to provide unique packaging solutions that preserve the flavour of their teas and enable their brand to stand out. Avery Dennison is helping narrow-web label converters access this important new market, with a flexible packaging portfolio of short-run, quick turnaround non-adhesive paper and films.

Single-serve tea portions are a notable packaging trend, reflecting demand from restaurants and bars, and consumption of flavoured and private label teas. Ralph Olthoff, segment leader Rapid-Roll at Avery Dennison, says the Rapid Roll portfolio allows converters to offer new packaging solutions as a viable alternative to larger-scale wide-web productions. “We are seeing an increasing demand for lower quantities and faster deliveries of tea products, and this is an arena where narrow-web converters perform best. Our Rapid-Roll portfolio is designed to give converters quick access to the minimum order quantities they need, without having to maintain high stock levels, and it includes the entire range of barrier properties needed for different flexible packaging applications as well as offering exceptional print qualities”, Olthoff continues.

Individual tea bags – often called ‘envelopes’ – have to deliver more than visual appeal. Tea is a sensitive product that needs to be protected from moisture, oxygen and UV. The perfect tea envelope is one that entices the consumer and keeps the contents fresh.

Rapid-Roll flexible packaging options range from a simple paper construction to constructions with a layer of aluminium, metalized PET or metalized PP. All materials are printable in rotogravure, letterpress, UV Flexo, UV Offset and digital.

Avery Dennison Rapid-Roll opens tea industry for narrow web converters.

(Photo: Avery Dennison, PR238)



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About Avery Dennison


Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.


For more information:

Avery Dennison
Rob Verbruggen
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Stephanie Bush
T: +31 164 317 036