Increased capacity in film lamination with Gotha extension

Avery Dennison has made a multi-million euro investment in its German Gotha plant, significantly increasing capacity for European film operations.
Cutting the ribbon More than 90 customers visited A toast for our industry gotha-event-4 gotha-event-6
Cutting the ribbon
Gotha plant extension
Cutting the ribbon

Angelo Depietri, Gilles Collee and Mr. Harz during a ribbon cutting to officially open the new Gotha plant extension.

More than 90 customers visited
Gotha plant extension
More than 90 customers visited

During the 2-day event customers were introduced to the extended capabilities of the plant.

A toast for our industry
Gotha plant extension
A toast for our industry

Avery Dennison keeps on investing in the self-adhesive label industry

gotha-event-4
Gotha plant extension
A proud crew

Gotha employs 190 people, these proud members among them.

gotha-event-6
Gotha plant extension
Extended capacity

The increased production flexibility, and in-sourced warehousing allows us to increase the plant’s overall efficiency and speed of response to customer requests.

Gotha plant extension

Cutting the ribbon

Angelo Depietri, Gilles Collee and Mr. Harz during a ribbon cutting to officially open the new Gotha plant extension.

A new tandem silicone/adhesive laminating line together with a dedicated slitting and distribution shipping hall increases topcoating capacity by 50 million m² and raises the operations space with one third. The plant employs more than 190 people.

Angelo Depietri, VP/GM for Avery Dennison Materials Group Europe said that the expanded production operation brings important benefits: “These new facilities offer an ideal environment for manufacturing materials offering Avery Dennison ClearCut™ adhesive technology – which give converters maximum conversion speeds with less adhesive bleed, excellent label clarity, and sustainability benefits from using thinner materials.”

Production quality has been a key priority. A new slitting and distribution hall is separated from coaters by a newly built wall with positive pressure doors, creating a dust-free coating area.  This minimizes contamination, driving improved product surface quality and cleanliness for enhanced printability.

Avery Dennison was the first major manufacturer to build a plant in the region in 1997, and investment has continued ever since:  most notably, curtain-coating technology was added in 2007, top coating capabilities in 2008 and a third slitter in 2012.  

The Gotha plant specializes in acrylic emulsion adhesives, using unique technologies developed by Avery Dennison. This development is supported by Avery Dennison’s Pilot Coater in Leiden, The Netherlands. Angelo Depietri said that this facility is also available to meet customers’ needs: “We are already running regular and successful trials at customer request, and we are always extremely interested in new collaboration with customers: our facilities allow us to develop real differentiation with innovations and custom-made products.”