The craft brewery segment is growing dramatically, and Avery Dennison has assembled a comprehensive portfolio of materials so converters can reach the market fast.
The Financial Times says there was a 73% rise in the number of craft breweries over the last five years, with 5665 breweries now operating in Europe*. It reports that brewery numbers quadrupled in France and Spain, and more than doubled in Italy, Poland and Norway in the period 2008-2013.
It’s a huge potential market for converters, and microbreweries are far more likely to want premium quality, short-run friendly self-adhesive materials. Effective labelling is a big part of the craft beer success story – as The Guardian puts it: “In 2014, microbrewed, beer is all about bold flavours and cool packaging.”**.
The new Avery Dennison craft beer portfolio has been designed to provide everything needed to sell and deliver winning craft beer labelling solutions:
- Greater shelf appeal
Better-looking bottles drive craft beer sales, and the Avery Dennison craft beer portfolio includes papers, films and metallised materials – everything needed to differentiate.
- More productive
Self-adhesive labels ensure faster changeovers, less waste and reduced clean-up. They can also accommodate different label sizes, shapes and designs, especially on short labelling runs.
- Higher performance
Avery Dennison adhesive technology gives the performance needed in ice chests, high humidity environments and during sterilisation – and our labels resist abrasion too.
- More sustainable
Sustainability credentials can be particularly important to microbreweries, and Avery Dennison offers a wide range of initiatives including cost-neutral FSC®-certified (Forest Stewardship Council®) materials, widespread recycling programmes and materials that promote bottle re-use.
Your existing equipment can be adapted easily and quickly to cater to the needs of microbreweries, and close sales and technical support from Avery Dennison is on hand to help you sell into new customers.
Visit the Avery Dennison Craft Beer Portfolio page or download the craft beer brochure, and talk to your usual representative about the next steps needed to access one of the fastest growing markets currently available to label converters.
* Source: Financial Times
** Source: The Guardian