OEGSTGEEST, the Netherlands — September 9, 2015 — A new option for can labelling is being launched by Avery Dennison at Labelexpo 2015. The new AeroDress™ technology is designed for low-volume production runs and allows both late-stage differentiation and the relabelling of obsolete printed cans.
Rob Groen in ‘t Wout, segment leader HPC & Beer and Beverage, said that the AeroDress label overcomes a number of existing obstacles and offers brand owners and converters new opportunities for can decoration: “Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens. Our AeroDress solution offers a new approach: a viable labelling technology that covers a can completely and delivers an outstanding end result.”
Suitable for both aluminium and tinplate cans, the AeroDress technology is a unique self-adhesive labelling solution that is compatible with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils. A newly designed white filmic facestock shrinks to fit curves at the ends of a can (with a shrink ratio up to 20%), to ensure a premium brand image.
Because it is a self-adhesive labelling technology, it can be implemented easily with minor modifications to labelling machines – involving no more than the addition of hot air equipment, used to shrink the label and dress the can.
Rob Groen in ‘t Wout said that the AeroDress label has the opacity needed to cover any previous information on a can: “Obsolete cans can be relabelled with this technology, without having to compromise on shelf appeal. The benefits also extend much further. Small-scale applications can be completed quickly, and it’s great for inventory control and supply chain flexibility. The AeroDress labelling option is offered with low MOQs, short lead times and a competitive cost for applications of 20,000 units or less.”