Avery Dennison to share Labelexpo 2015 innovations in virtual storytelling experience

OEGSTGEEST, the Netherlands — September 29, 2015 — Avery Dennison Label and Packaging Materials has introduced an interactive experience at virtualtradeshow.averydennison.eu to highlight the innovations launching in its booth at Labelexpo Europe. The virtual trade show showcases solutions and educational materials focusing on the key benefits of enhanced shelf appeal, productivity, sustainability, application-specific portfolios and the Avery Dennison® ADvantage service platform.

“Our virtual tradeshow opens the door to converters around the world who are unable to attend the show,” said Judy Abelman, vice president, communications for Avery Dennison Materials Group. “This tool will enable them to experience the innovations we will debut and to hear directly from our experts on how our new products and services have been engineered to help converters and brand owners alike.”

Designed in a storytelling format, visitors will first hear issues and questions which challenge our industry. This is followed up by Avery Dennison experts introducing solutions created to differentiate and grow converter’s business and meet brand owners’ demands for sustainability, brand appeal and operational efficiencies. The site also features downloadable training and selling support materials for easy access and distribution, and is available in English, German, French, Italian and Spanish.

The labeling industry’s premier trade show runs 29 September - 2 October at Brussels Expo in Belgium. The virtual tradeshow will be online for a year, providing customers with the option to refer back at any time.

Visit the site at virtualtradeshow.averydennison.eu.